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Creating Brands is a BNO focus group that seeks to propagate the qualities of the design sector in the development of brands. |
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Effectivity examination Scouting for possibilities to apply proper, valuable research models to design. Moreover, the focus group has achieved its goal to make the Effie accessible for design cases. Publicity The brand design sector is a full-fledged partner in discussions on branding. Design should have the place it deserves, and this cause is to be advanced in the design press, but mostly outside of it - in communication and marketing publications. Brand Café Four times a year, Creating Brands organizes a Brand Café. Often internal, sometimes external. Always with compelling themes, and filled with interaction. Symposium On October 22, 2003 the first Brand Genetics symposium was held: “The Power of Design in Branding” (Rode Hoed, Amsterdam).
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